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There’s a love hate relationship when it comes to cold calling. In recruiting, cold calling is the lifeline of your success. More activity leads to more results. The quality of your calls will make this process more efficient in which you will have a better outcome. These five tips I have listed below will help you get positive results from your outreach.
Tip 1: Practice Your Pitch
Practice your initial pitch before your first call. Preparation makes a cold call more effective because it automatically turns the call into an informed warm call.
Tip 2: Let Your Personality Shine Bright
Show your personality and try to have fun. If the candidate feels like you are being honest about the responsibilities of the position and you piqué their curiosity they will respond positively.
Tip 3: Do Your Research
If you have a candidates resume, LinkedIn profile, or current employer, you can use this information to tell them why you feel they would be a good match for the position you are recruiting for.
Tip 4: Combined Approach
Combine cold calling with email, direct mail or any other approach. Some candidates listen to voicemails more often than they check their emails and vice versa. Try leaving a shorter voicemail letting them know how else you will be following up with them, so they can be on the lookout. Provide the candidate with more details when emailing since this can lead to a quick reply email.
Tip 5: Have a Plan for Objections
Pay attention to candidates’ objections, take note and be prepared with answers to overcome them. Preparation is the best way to overcome the fear of cold calling.
One thing to remember is that the outcome of your first conversation with a candidate will have a direct impact of inviting them for an interview and possible job offer. Consider every call as an opportunity to network even if it doesn’t always lead to the desired outcome right away.
By Artyse Esannason | People Science Talent Advisor
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